Péro Tetseo
"Péro means ‘to wear’ in Marwari, the local language of Rajasthan. péro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.
The Indian-ness of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique.
The resulting garment evokes some sense of culture from where it originates. This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London, as she does here, in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals." - http://pero.co.in/
The Indian-ness of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique.
The resulting garment evokes some sense of culture from where it originates. This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London, as she does here, in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals." - http://pero.co.in/
For this shoot, we chose the Teteseo sisters, who are a popular group from Nagaland excelling in traditional tribal music. Mercy, Kuku & Lulu having been wearing péro’ clothing for a while. Aneeth Arora, owner of péro' is the brain child behind these ethereal designs .
Models- Mercy Tetseo, Kuku Tetseo & Lulu Tetseo
Designs- péro spring summer & Autumn winter 2012 (Aneeth Arora)
Styling- Imcha Imchen
Photo Assist- Abhishek Srivastava
